Tuesday, July 25, 2017

From Founder of Peace Day, Jeremy Gilley


FOREWORD FROM JEREMY GILLEY
Today marks two months to Peace Day 2017!
Well done to everyone for making this day such a success over the years. Peace Day 21 September is now becoming institutionalised worldwide; and that’s because so many people are embracing the day and taking action. 
 
This year marks the fifteenth anniversary of the first celebration of Peace Day as a day of ceasefire and nonviolence with a fixed calendar date. We wanted to highlight a number of inspiring initiatives from previous campaigns, across different sectors, in the hope that it galvanises you to go as big as you can for Peace Day 21 September 2017 – the 15 year celebration. 
 
Please tell us about your upcoming Peace Day activity, so we can inform as many people as possible. With just over 60 days to go until Peace Day, it’s time to get prepared for peace. Tell your friends and family, get your communities involved – together we can make a difference. Good luck with your plans. We look forward to hearing from you.
 
Thank you for your continued support.
 
In peace,
Jeremy Gilley
Founder, Peace One Day
 
Highlights - 15 Years of PEACE DAYS
21 September
 
PUMA & ADIDAS END FEUD
In 2007, then PUMA CEO Jochen Zeitz launched the One Day One Goal initiative and the PUMA Peace One Day Football Collection. The partnership was unveiled at the African Cup of Nations, and instigated an historic hand handshake with rival brand Adidas.
 
TALIBAN OBSERVE CEASEFIRE 
In 2008/9 the Afghan Government, ISAF and the Taliban halted offensive operations, allowing access to 14,000 health workers. WHO, UNICEF and others immunized millions of children against polio. Violent incidents fell by 70% on 21 September (source UNDSS). 
 
POLMAN, MCKINSEY & BUFFETT
In 2013 Unilever CEO Paul Polman spearheaded the POD Corporate Coalition. Unilever’s ‘Make Love, Not War’ campaign in support of POD opened the Super Bowl, whilst McKinsey & Company supported impact assessment & the Howard G. Buffett Foundation committed one of their single biggest grants to POD for the DRC.
 
SKYPE EMPOWER YOUNG PEOPLE
In 2014 Skype and POD mobilised a generation of young peoplein support of Peace Day, including SkypeTalks with students taking place in over 50 countries such as Lesotho, Venezuela, China, Ukraine and many more.
 
RIVALS COLLABORATE FOR WFP
In 2015, Burger King proposed a one-day collaboration with its biggest historical rivals to raise awareness for Peace Day. Burger King’s globally viral campaign catalyzed a first-of-its-kind multi-industry effort supporting the UN’s food assistance to refugees.
 
 
GOOGLE & FACEBOOK WEIGH IN
In 2015/16 Facebook reached over a billionactive daily users with a special Peace Day promotion, and Google featured the day on their iconic homepage, informing millions more.
For all the behind the scenes content from Jeremy Gilley and the Peace One Day journey follow
@JeremyGilley on Twitter, or connect with us on Facebook or Instagram.
   

This message was sent to clayc@casady.org from info@peaceoneday.org

Jeremy Gilley
Peace One Day
St. George's House
London, SU TW9 2LE, United Kingdom